Pitch for our music video

Location: Living room (Harry's house), The Hamptons (Bike scene), My House (white room)

Costume: Green vintage prom dress, masks, one piece furry overalls, dungarees 

Cast: Robyn Archard; 'Evie'

Props: Bike, monopoly board, dolls house, piggy bank, inflatable hammer, various toys.

Narrative: The main themes in our music video are games, and imagination, and we will show this through the use of random props and a fun upbeat style. This will portray Evie as a fun, quirky and indie star. The music video unfolds with 'Evie' sitting on an old fashioned chair, looking bored and singing to the camera. We will have a scene of playing monopoly in the white room with three mysterious characters in masks. We will also show a dolls house and will try to make it look as if she is in the dollshouse. We will use a piggy bank to relate to the lyrics, however we will make this comical by using an inflatable hammer to pretend to try and smash the piggy bank. We will then have a scene with her riding along the streets on a bike. The main element of our video is performance and this will be in the white room, in which we want to create an over exposed effect. 


This is our main pitch for our ideas and we hope they will be successful. We have looked into how they fit in with codes and conventions of different music videos, and they fit most closely with a pop video. We have drawn some very close comparisons with Jessie J's video 'Price Tag'. Typically, pop videos feature performance, and this is a major aspect of our video so fits in with the codes and conventions well. Similarly, the scene we plan on the bike has been used numerous time in videos I have researched, for instance Eliza Doolittle's video 'Roller blades', and Cleo Sol's video 'High'.